Start a Conversation
Align Your Why With Our Y.
We take on a limited number of partnerships each year. Our work is deeply collaborative and strategic. If you are building something that demands more than ordinary marketing, we should talk.
Get in Touch
Reach us directly, or fill in the form.
We read every inquiry personally. Whether you have a fully formed brief or a half-formed idea, we would be glad to have a conversation.
Based In
Based in Dubai, UAE
Serving the GCC, US, Europe and LATAM
Response Time
Within 24 hours, always
Send an Inquiry
Tell us about
what you are building.
WHAT HAPPENS NEXT
From first message to first meeting — our process.
01
We Read Your Brief
Every inquiry is read by a senior member of the Y-Factor team — not a coordinator, not an automated system. We assess the fit honestly before responding.
02
We Respond Within 24 Hours
If we believe there is genuine potential for a partnership, we will propose a time to connect. If we are not the right fit, we will be direct about that too.
03
Discovery Conversation
The first meeting is not a pitch — it is a conversation. We ask questions, share perspective, and establish whether the partnership makes sense for both sides.
04
Proposal & Partnership
If we agree to move forward, we build a tailored proposal — specific to your challenge, your market, and what we genuinely believe will create impact.
Common Questions
Things people usually want to know.
What kinds of brands do you work with?
We work across six industries — Government & Family Business, Technology & Innovation, Luxury & Lifestyle, Leisure & Entertainment, Sports & Wellness, and FMCG & Consumer Brands. What these clients share is less about their industry and more about their ambition: they are building something serious, and they need a partner who takes that seriously too. Our clients range from LVMH brands and global multinationals to GCC family businesses and growth-stage startups.
What is the minimum engagement size?
We do not have a fixed minimum, but our engagements typically begin at $10,000 and scale from there depending on scope. The most important factor is not budget — it is whether the project is one where we can genuinely add value. We would rather decline an engagement that does not fit than take it on and do it poorly. If you are unsure whether the budget works, tell us about the project and we will be direct.
How do you structure your engagements?
It depends on the scope. Some engagements are project-based — a brand identity, a campaign, a website, a go-to-market strategy. Others are ongoing retainer relationships where we serve as a strategic partner across multiple workstreams. We also offer Fractional CMO arrangements for organizations that need embedded senior marketing leadership. We will recommend the structure that makes the most sense for your situation, not the one that maximizes our revenue.
Do you work with clients outside the UAE?
Yes. While we are based in Dubai and have deep expertise in the UAE and GCC markets, we work with clients across the region — Saudi Arabia, Kuwait, Qatar, Bahrain, Oman — and internationally. We have worked with brands based in Europe on their GCC entry and with GCC brands on their European expansion. Geography is not a constraint.
How quickly can you start?
It depends on our current capacity. We deliberately limit the number of active engagements so that every client gets genuine senior attention. If we have capacity, we can typically start within two to four weeks of finalizing an agreement. If there is a waiting period, we will tell you honestly at the outset — and in most cases, the wait is worth it.
What does the first meeting look like?
It is a conversation, not a presentation. We ask questions about your business, your challenge, and what success looks like for you. We share our perspective on what we are hearing and whether we think we can genuinely help. There is no sales pitch, no deck, and no pressure. If there is a fit, we will both feel it. If there is not, we will say so — and often, we can point you toward someone better suited to your needs.