Y-FACTOR

A collective of senior experts.

Marketing & Comms — Brand — Experiences​

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We equip CEOs, Founders, and Marcom leaders with the strategy and execution to transform complex brand challenges into commanding market share and measurable growth.

Portfolio

Selected Work

Curated case studies demonstrating strategic impact across industries.

Luxury Event Production | Guest Management | Brand Displays

2024

Louis Vuitton & Brandart

VIP team-building experience reflecting the prestige of both luxury brands.

Video and Photo Production | Interview Script Writing

2024

PANERAI X A&E MAGAZINE featuring Amna Al Qubaisi

Top-notch photo and video content creation for the UAE National Day.

Campaign Strategy | Event Management | Influencer Marketing

2024

SHEGLAM x Lifestyle at Centrepoint

1st Anniversary Activation with influencers.

Content Production, PR & Growth Marketing

2024

OliOli - Kids Play Museum

Bringing families together through hands-on play at Dubai’s children’s museum.

Campaign Development | Event Management | Digital Engagement

2024

Dubai Foundation for Women and Children (DFWAC)

A community-focused padel event to raise awareness and support for women facing domestic violence.

Executive Advisory | Strategic PR & Communications | Digital Ecosystem Development

2024

Hind Bahwan Group

Oversight of group-level communications, including LinkedIn executive positioning, thought leadership building, and multi-entity digital platforms (web, SEO, GEO), designed to elevate institutional voice.

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Expert Solutions

Y (Why) We Exist

We craft enduring brand identities from visual systems and logo design to company profiles, packaging, and brand guidelines that communicate authority and purpose.

Y Branding

  • Brand Visual Identity
  • Logo Design & Brand Guidelines
  • Packaging Design
  • Company Profiles & Pitch Presentations
  • BRAND SOCIAL PROFILE DESIGN & MARKETING ASSETS

We conceptualize and execute campaigns that cut through noise — across digital, social, activations, influencer partnerships, and press — turning strategic intent into cultural momentum.

Y Campaigns

  • Campaign Conceptualization
  • Digital & Social Media Campaigns
  • Activation & Event Concepts
  • Influencer Collaborations
  • PR Campaigns & Press Distribution

We build high-performance digital ecosystems — from web and app development to SEO, media buying, and social management — engineered for conversion and scale.

Y Digital

  • Website & App Development
  • UX/UI & CRO
  • SEO & GEO
  • Media Buying & Digital Ads
  • Affiliate Marketing
  • Social Media Management

We provide the strategic clarity that precedes great execution — fractional CMO leadership, market intelligence, narrative architecture, reputation management, and go-to-market planning.

Y Strategy

  • Marketing & Communications Strategy
  • Brand Architecture & Positioning
  • Market Intelligence
  • Go-To-Market Planning
  • Fractional CMO
  • MARKETING & COMMUNICATIONS TRAINING
  • Reputation Strategy
  • Personal Branding

We produce world-class content — photo, video, events, podcasts, and AI-generated assets — with the editorial quality of a publishing house and the agility of a modern studio.

Y Production

  • Full AI Photo & Video Content
  • Podcast Production
  • EVENT & ACTIVATIONS PRODUCTION
  • Photo & Video Content Production

We harness AI to create the next generation of brand experiences — from generative campaign assets and personalization systems to custom AI applications and automated marketing workflows.

Y Innovation

  • AI Content Production
  • Generative AI Campaign Assets
  • AI Personalization Systems
  • AI Marketing Automation
  • Custom AI Applications
  • AI-powered Brand Experiences
  • AI Product Prototyping
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Sectors

Industries That Rely on Us

01

Government & Family Business

02

Technology & Innovation

03

Luxury & Lifestyle

04

Leisure & Entertainment

05

Sports, Wellness & Fitness

06

FMCG & Consumer Brands

Explore All Industries

Partnerships

Trusted by the Best

Blog

Food for Thought

Strategy

The Death of the Generic Brand

Mar 2026

Branding

Why Purpose Without Execution Is Just Poetry

Feb 2026

Digital

The GCC Next Digital Frontier

Jan 2026

Contact

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We take on a limited number of partnerships each year. Our work is deeply collaborative and strategic. Align your Why with our Y.


Y-FACTOR

  • © 2026 Y-Factor. All rights reserved.

Executive Advisory

Hind Bahwan Group

Executive Advisory | Chairperson PR | Reputation | Digital Ecosystem | Y Strategy | Y Campaigns | Y Digital | Y Branding

01 — DIAGNOSE

A diversified family business group, with multiple operating entities across sectors, faced a recurring institutional challenge: complexity diluted authority. The Chairperson’s public voice carried weight in private rooms but lacked a consistent platform externally. Each entity told its own story, on its own channels, in its own register, leaving the group’s collective credibility under-leveraged.

The Y emerged clearly: this wasn’t a content problem. It was a sovereignty-of-voice problem. The group needed one coherent institutional layer, not five competing ones.

02 — APPROACH

We architected a group-wide communications system. We led group-level communications strategy encompassing LinkedIn executive positioning, thought leadership development, proactive reputation management, and multi-entity digital platforms — including web, SEO, and GEO optimization.  No service padding, every layer designed to operate at the institutional level the group’s stature required.

03 — DELIVER

Senior practitioners from the collective deployed across the three workstreams in parallel: a strategy lead embedded at group level, a PR director managing Chairperson engagements and a digital team rebuilding the multi-entity architecture. Every discipline working from the same strategic foundation.

Results

Group-Wide

PR strategy & digital solutions consolidated under one ecosystem

Chairperson

media training, message development & reputation management

Multi-entity

Digital platforms unified across the group's verticals

+Reach

Thought leadership & LinkedIn positioning expanded across platforms

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Government & NGO · Campaign

Dubai Foundation for Women and Children (DFWAC)

Campaign Development | Event Management | Digital Engagement

The Work

The Dubai Foundation for Women and Children entrusted us with bringing their philanthropic vision to life — raising awareness and support for women facing domestic violence. We designed and produced a two-day padel event that became a community moment, welcoming hundreds of participants across all ages and uniting influencers, media, and families around a meaningful cause.

Why They Chose Y-Factor

Our ability to combine strategic storytelling, influencer partnerships, and community-led campaigns made us the right fit for a cause-driven event of this sensitivity.

Results

200+

Participants including families & kids

35+

Influencers attending & promoting

+20%

Community Engagement

✓

Full event production & management

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Campaign Strategy

SHEGLAM x Lifestyle at Centrepoint

Campaign Strategy | Event Management | Influencer Marketing

The Work

SHEGLAM & Centrepoint came to us with a clear mission: create an activation that would celebrate one year of loyal customers and simultaneously ignite beauty conversation across the GCC. We led everything from concept development through full-scale production, event management, and a curated influencer program. The activation became one of the most talked-about beauty moments of the year.

Why They Chose Y-Factor

Our team’s creativity, regional influencer network, and hands-on execution made us the perfect partner for a large-scale beauty activation of this magnitude.

Results

12M+

Views across TikTok & Instagram

80+

Influencers activated

+20%

In-store traffic & sustained brand buzz

#1

GCC beauty activation of the season

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Luxury Event Production

Louis Vuitton & Brandart

Luxury Event Production | Guest Management | Brand Displays

The Work

Louis Vuitton and Brandart set out to celebrate their partnership with an experience that matched the prestige of both brands. We curated a high-end event combining seamless guest management, immersive team-building, and world-class brand displays. Every touchpoint — from product presentation to moment design — reflected the standards expected by two of the world’s most iconic names.

Why They Chose Y-Factor

Our expertise in luxury event standards and understanding of high-touch client experiences allowed us to deliver flawlessly at every stage.

Results

VIP

Guest journey meticulously managed

+20

Mega Influencers

Tailor-Made Brand Displays

exclusively crafted for the event using sustainable materials only

5 Immersive Experiences

(e.g., Masterchef VIP LV experience at Top Chef)

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Leisure · Brand Repositioning

OliOli® — From Children's Venue to Edutainment Leader

Content Production, PR & Growth Marketing

The Work

OliOli sought to transcend its positioning as a children’s entertainment venue and become the definitive destination for immersive, purposeful play in the UAE. We crafted a comprehensive repositioning strategy that touched every channel — brand narrative, digital, PR, paid media, and content — delivering integrated leadership across the full marketing mix. The result: Revenue growth with steady footfall — driving higher ROI per visitor.

Why They Chose Y-Factor

We offered an integrated 360° approach across digital, creative, and PR, with measurable results and consistent strategic leadership from senior practitioners.

Results

+25%

Average Order Value

84%

Surge in organic online revenue

3M+

PR reach quarterly

+2x

ROAS vs prior year

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KSA National Campaign | GCC Bundle Launch | Creative | Influencer | PR | End-to-End Y Campaigns | Y Strategy | Y Production | Y Branding

Tim Hortons

01 — DIAGNOSE

Tim Hortons came to us with two campaign windows running in parallel: a KSA national-scale brand campaign and a new bundle product launch rolling across the GCC. The diagnosis surfaced the real challenge underneath the campaign briefs, a global QSR brand needs to feel locally authored in every market it operates, and the KSA and wider GCC consumer doesn’t respond to creative translated from elsewhere. The campaign couldn’t just run in the region; it had to feel from the region.

The Y was about cultural register: this was a creative-and-execution problem requiring local fluency at every layer, from concept through influencer voice through in-store experience.

02 — APPROACH

We architected a single end-to-end workstream covering both campaigns. Creative concept developed for cultural relevance, not translated. Influencer partnerships curated for genuine resonance with KSA and GCC audiences, not chosen by follower count. PR and media relations to amplify both campaigns through earned coverage. And full execution ownership, in-store branding and OOH, so the experience the consumer met in the field matched the concept on the deck. No vendor stack, no creative-to-production handoff risk.

03 — DELIVER

A senior team from the collective owned both campaigns in parallel: creative director, strategy lead, influencer producer, PR director, and production team coordinating in-store branding and OOH deployment across markets. One foundation, two campaigns, full continuity from creative concept to consumer touchpoint.

Results

National Scale

KSA campaign delivered with culturally-authored creative

GCC Reach

bundle launch rolled out across multiple markets in parallel

Earned + Owned

influencer programme and PR coverage amplifying both windows

End-to-End

creative through in-store branding and OOH owned under one roof

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Clean Energy | Institutional PR | Brand Positioning | Digital Y Strategy | Y Campaigns | Y Branding | Y Digital

Al Khadra Partners

01 — DIAGNOSE

Alongside Masdar, OQ, Nama PWP, and APSR on landmark projects like Ibri III (Oman’s first utility-scale solar project with storage), Al Khadra needed a voice proportionate to its actual stake.

The Y was sharp: this wasn’t a visibility play. It was a peer-positioning play. The market already knew the consortium, what they needed to know was Al Khadra’s specific role within it.

02 — APPROACH

We architected an integrated programme calibrated to peer register. PR and proactive media relations to anchor Al Khadra’s role in consortium narratives. Brand positioning that codified the clean-energy proposition in language credible to ministerial, financial, and industry audiences. Executive thought leadership pieces drafted to the register of the institutions they sit beside. And a new corporate website to consolidate the digital footprint. No more, no less.

03 — DELIVER

A senior team assembled from the collective: an institutional PR director, a brand strategist with energy-sector fluency, a thought leadership writer briefed on consortium dynamics, and a digital team building the corporate site. Coordinated weekly against the group’s stakeholder calendar.

Results

Ibri III

consortium positioning secured alongside Masdar, OQ, Nama PWP, APSR

Peer-Level

institutional voice established for energy-transition conversations

In Build

new corporate website

Ongoing

thought leadership

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Content Production | Video & Photo | Digital Ads | Strategic Advisory | End-to-End Y Production | Y Digital | Y Strategy | Y Campaigns

Mathnasium — Sharjah

01 — DIAGNOSE

Mathnasium needed enrollment growth in Sharjah, and the diagnosis revealed the real challenge wasn’t price, location, or product. It was content relevancy among the audience. Parents making the decision didn’t connect with Mathnasium’s existing content to consider it. Generic awareness wouldn’t close the gap; what was needed was content that reached the specific parent segment most likely to convert, in the language and channels they actually used.

The Y was targeting precision: this was a “right message, right audience, right channel” problem disguised as a media spend problem.

02 — APPROACH

We architected an integrated content and performance system. Strategic advisory to define the parent segment and the messaging that would resonate with them. Content production engineered for the channels that segment actually used, video and photo shoots built for paid social, not generic brand assets. Digital ads management running against the strategy, with creative and targeting iterated based on performance. End-to-end campaign production owned under one team, so insight, creative, and media operated as one feedback loop, not three.

03 — DELIVER

A senior team assembled across strategy, creative, and digital: strategist setting the segmentation and message hierarchy, creative director leading shoots, production team capturing video and photo, and a digital performance lead managing paid campaigns and optimization. Weekly performance reviews fed insight back into the creative pipeline.

Results

+30%

increase in enrollments

+12%

market penetration in Sharjah

Audience-First

awareness and content built for the specific parent segment

End-to-End

strategy, content, media managed as one continuous loop

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International Event | Branding | Content | Y Branding | Y Production | Y Campaigns | Y Digital

Sharjah Chamber Of Commerce

01 — DIAGNOSE

Sharjah Chamber of Commerce was preparing to represent the UAE, and Sharjah specifically at the Sharjah – Europe Business Women Forum. The challenge wasn’t just logistical, it was representational. A sovereign delegation needs a brand presence and editorial register credible to European institutional audiences, while simultaneously producing a content layer that travels back home to UAE stakeholders. Two markets, one delegation, no margin for inconsistency.

The Y emerged in the working session: this wasn’t about producing assets. It was about translating Sharjah’s commercial ambition into a visual and editorial language credible at the sovereign-to-sovereign level.

02 — APPROACH

We architected a single integrated workstream owning the visual and editorial layer end-to-end, not a vendor stack of disconnected suppliers. The mix that earned its place: event branding system, professional on-ground photography and videography, and bespoke editorial content engineered for dual-market amplification (European press and UAE home-market simultaneously). Every recommendation rooted in the institutional register a sovereign delegation requires.

03 — DELIVER

A senior team from the collective deployed on-ground in the Belgium: brand director, production lead, photographer, videographer, and editorial lead working from the same strategic foundation. Coverage produced in real-time, briefed back to UAE stakeholders, and adapted for both press and social channels.

Results

UAE

Sovereign delegation represented internationally in the Netherlands

Branded

Full event identity system delivered for the engagement

Multi-Channel

Photo, video & editorial content created for web and social

Dual-Market

Coverage built for European and UAE audiences in parallel

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WEB DESIGN | WEB APPLICATION | SYSTEMS AUTOMATION

Claim Cash Now

The Work

ClaimCashNow needed a purpose-built platform to manage the full lifecycle of pre-settlement funding — from intake to payout. We designed and developed a multi-portal web application handling complex workflows across admin and client user types, with application tracking, lien management, automated document generation, and a full reporting suite. Every feature was built to reduce manual effort and bring structure to a process that previously ran on spreadsheets and email.

Why They Chose Y-Factor

Our ability to translate complex operational requirements into clean, scalable architecture — backed by full-stack technical depth and modern development practices — gave them confidence from day one.

Results

Multiple User Types

ADMIN AND CLIENT PORTALS BUILT FROM THE GROUND UP

100s of Hours

SAVED THROUGH WORKFLOW AND DOCUMENT AUTOMATION

Full Line Management

END-TO-END TRACKING ACROSS APPLICATION LIFECYCLE

5+ Core Modules

INCLUDING APPLICATIONS, PORTFOLIO, REPORTS AND CLIENT MANAGEMENT

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ZOHO CRM | SEO | WEB DEVELOPMENT | CAMPAIGN MANAGEMENT

Easy Wedding

The Work

Easy Wedding came to Y-Factor with an ambitious vision: scale a multi-country wedding platform with the systems, traffic and tooling to match. We deployed a full Zoho CRM ecosystem — migrating hundreds of fields across dozens of objects — giving their team a single source of truth for leads, vendors and client relationships. In parallel, we built and managed websites across multiple markets, ran targeted wedding campaigns, and executed a sustained SEO strategy that turned their digital presence into a high-volume lead channel across the globe.

Why They Chose Y-Factor

What set Y-Factor apart was the rare combination of marketing fluency and technical depth — from running multi-platform campaigns to executing complex CRM migrations with hundreds of fields across dozens of objects, without missing a beat.

Results

Full Zoho Ecosystem

CRM DEPLOYED ACROSS HUNDREDS OF FIELDS AND DOZENS OF OBJECTS

Multi-Country Websites

WEB PRESENCE BUILT AND MANAGED ACROSS INTERNATIONAL MARKETS

2M+ Impressions

CROSSED AVERAGE MONTHLY REACH ACROSS ALL MARKETS

3x Traffic Growth

VISITS TRIPLED WITH AVG. POSITION 8 ACROSS A LARGE URL PORTFOLIO

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Strategic Advisory & Branding

Family Business Council — FBCG Awards

Brand Positioning | Logo Development | Y Branding | Y Campaigns | Y Strategy

01 — DIAGNOSE

The Family Business Council (FBCG) sought to launch a regional awards platform. An awards programme is only as credible as the institution behind it, and the institution would be partly judged by the awards. The platform needed to carry the council’s institutional weight from night one, not earn it over years. Anything that read as ceremonial without rigor would erode both the awards and the council.

The Y was clear: this wasn’t about throwing a good event. It was about engineering institutional credibility into the platform’s foundation: brand, format, and execution treated as one strategic act.

02 — APPROACH

We architected a coherent stack. Brand positioning and logo development for the FBCG Awards as a distinct sub-brand sitting credibly under the council parent. Full event conceptualization with creative direction matched to the institutional tone.

03 — DELIVER

A senior team assembled from across the collective: brand strategist, identity designer, creative director, production lead, and content team. The team owned the mandate ensuring institutional precision held at every touchpoint.

Results

New Brand

FBCG Awards positioning & logo system designed from scratch

Social Media

Concept, production

Strategy

Creative direction

Institutional

Awards platform launched at council-level credibility

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Brand Development & Digital

Peparini Studios — GCC Debut

Brand Identity | Website Design | Digital Platform | Creative Direction | Cultural Strategy

The Work

Peparini Studios — the creative house of world-renowned choreographer and director Giuliano Peparini — selected Y-Factor to introduce their brand to the Middle East market. We developed a complete brand identity, designed a digital platform that reflected the artistic caliber of the studio, and crafted a cultural strategy for the GCC debut. Every element honored the legacy while making it accessible to a new regional audience.

Why They Chose Y-Factor

Our ability to bridge European artistic sensibility with GCC market understanding made us the ideal partner for a brand that demands both creative excellence and cultural intelligence.

Results

New

Brand identity for GCC market

Digital

Platform designed and launched

Cultural

Strategy for regional debut

Artistic

Legacy preserved and extended

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PR & CEO Positioning

Unique Group — KSA Expansion

PR Strategy | Launch Event | CEO Thought-Leadership | Media Relations | Regional Positioning

The Work

Unique Group, a global leader in subsea and offshore solutions, partnered with us to support their strategic expansion into Saudi Arabia. We developed a comprehensive PR campaign that positioned the company and its CEO as industry thought leaders in the KSA market. From securing Tier-1 media placements to crafting the CEO’s public narrative, every element was designed to build credibility and awareness in a new market.

Why They Chose Y-Factor

Our B2B PR expertise and understanding of the KSA business landscape allowed us to position a technical brand with authority in a market where trust and relationships are everything.

Results

Tier 1

Media placement in KSA

CEO

Thought-leadership program launched

KSA

Successful market entry PR

B2B

Industrial brand positioned for growth

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PR & Regional Campaigns

realme — Product Launch Campaigns

PR Strategy | Digital Campaigns | Media Relations | Product Launch Events | Regional Positioning

The Work

realme, the global smartphone brand, entrusted us with strategic PR and multi-market launch campaigns across the Middle East and Africa. We developed media strategies that secured consistent Tier-1 coverage, coordinated product launch events, and positioned realme as a serious competitor in a crowded smartphone market. Our work spanned multiple product cycles, each requiring fresh creative and precise regional execution.

Why They Chose Y-Factor

Our PR network across the GCC and ability to execute multi-market campaigns with cultural nuance gave realme the regional credibility needed to compete with established players.

Results

157%

YoY growth in Middle East & Africa

10+

Tier-1 media features per campaign

Multi

Product cycles managed

Regional

ME&A market positioning

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Digital Marketing & Social Media

Ahlan Simsim — Arabic Sesame Street

Digital Marketing | PPC Campaigns | Social Media Management | Content Strategy | Community Campaigns

The Work

Ahlan Simsim, the beloved Arabic version of Sesame Street broadcasted by MBC3, entrusts us each year to promote its new episodes across all digital channels in the UAE, KSA, Iraq, Jordan, and Lebanon. Through strategic digital marketing, we ensure the show reaches and engages young audiences and their families. Beyond seasonal promotions, we also develop impactful social media campaigns designed to support Arabic families in need during crisis situations.

Why They Chose Y-Factor

Our experience in marketing for children and families — combined with our multi-market digital capability across 5 Arab countries — makes us the trusted long-term partner for one of the world’s most iconic children’s brands.

Results

5

Arab countries reached

Annual

Ongoing yearly retainer

✓

Market Research Support

Crisis

Community support campaigns delivered

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Full Rebrand & Digital Strategy

Raena Beauty — Middle East

Brand Strategy | Visual Identity | Website Design | E-Commerce | Media Buying | Influencer Marketing | Social Media Launch

The Work

Raena Beauty’s founder entrusted us with a bold mission: to transform her Asian beauty brand into a powerhouse tailored for Middle Eastern audiences. We took this vision and reimagined the brand from the ground up — developing a new identity, designing a stunning website, and launching social profiles that truly resonate with the region. Beyond branding, we handled all marketing operations, leveraging influencer partnerships to amplify the brand’s ethos and executing strategic media buying to effectively engage Gen Z.

Why They Chose Y-Factor

Our end-to-end capability — from brand strategy through digital execution — meant Raena Beauty could launch in the Middle East with a single strategic partner rather than coordinating multiple agencies.

Results

4,000+

Product sign-ups at launch

+100

Influencers Engaged

Gen Z

Primary audience successfully engaged

Full

Brand-to-market in single engagement

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Performance Media

Sage Yoga & Wellness

Meta Ads | Google Ads | Retargeting | Funnel Strategy | Creative Direction

The Work

Sage Yoga & Wellness needed a digital marketing partner who understood both wellness culture and performance marketing. We developed a full-funnel paid media strategy combining Meta Ads, Google Ads, and retargeting sequences — all driven by purpose-driven creative that reflected the studio’s ethos. The result was a significant uplift in studio bookings and a dramatic improvement in advertising efficiency.

Why They Chose Y-Factor

Our ability to combine brand-aligned creative with rigorous performance optimization meant Sage Yoga didn’t have to choose between beautiful marketing and measurable results.

Results

+30

Monthly Influencers

31%

Booking uplift

46%

Conversions driven by retargeting

3x

Studio bookings tripled

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360° Campaign & Co-Branding

SHEIN x Arab Culture Collection

Co-Branding Strategy | Artist Curation | Campaign Management | Content Creation | Social Media | Influencer Outreach

The Work

SHEIN sought to create a fashion collection that embraces Arab culture, reflecting the importance of understanding, respecting, and celebrating heritage. To bring this vision to life, SHEIN partnered with Yanina to develop a compelling co-branding strategy and identify talented artists who could infuse unique cultural designs into the collection. The result? A fusion of tradition and modern style that empowers the new generation to wear their heritage with pride.

Why They Chose Y-Factor

Our cultural fluency in the GCC market and expertise in co-branding strategy allowed us to bridge a global fashion brand with authentic regional artistry — something few agencies can deliver with the required depth and sensitivity.

Results

+109%

YoY revenue growth in the GCC

25%

Market share gain post-launch

3

Arab artists featured in the collection

GCC-wide

Pan-regional campaign reach

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Digital Lead Generation

Juventus Academy UAE

PPC Campaigns | Lead Generation | Google Ads | Meta Ads | Coach Recruitment | Content Strategy

The Work

Juventus Academy entrusts us with a crucial mission: to recruit talented young players across the UAE through highly effective digital lead generation campaigns. Beyond player scouting, we also support the recruitment of top-tier coaches and help the academy engage its target audience with compelling content about tournaments and events. Through strategic digital marketing and audience nurturing, we ensure Juventus Academy continues to attract and develop the football stars of tomorrow.

Why They Chose Y-Factor

Our performance marketing expertise and deep understanding of the UAE sports education market allows us to consistently deliver high-quality leads at decreasing cost-per-acquisition.

Results

#1

Leading Sports Academy for Young Players

50–60%

Of signups sourced through our campaigns

22%

Decrease in cost-per-lead YoY

✓

Ongoing annual retainer partnership

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Video and Photo Production

Panerai × A&E Magazine — Featuring Amna Al Qubaisi

Video and Photo Production | Interview Script Writing

The Work

A editorial and video production project for Panerai in partnership with A&E Magazine, featuring UAE racing icon Amna Al Qubaisi. We handled filming, editing, and photoshoot direction for each model and cover — part of a series of interview videos with influential local women produced for UAE National Day.

Why They Chose Y-Factor

Our cinematic production capabilities combined with regional talent relationships gave Panerai an editorial asset of global standard.

Results

✓

Full film & editorial production

✓

Photoshoot for each model & cover

✓

UAE National Day interview series

✓

End-to-End Creative Direction

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